HRMNY - a project about harmony between spirit and body, mental and physical health of an athlete
HRMNY - (Human Resource) - the project is aimed at using a person’s resource based on personal characteristics, including his pains, fears and negative aspects - with maximum benefit
Maximizing the potential of athletes by overcoming existing limitations and supporting their development into outstanding champions.
Project mission
Company localization:
Company capitalization:
Latvia, Dubai
50 million euros
Project mentors
Ivan Zhurman
Specialist in Personal Resource Management Mentor who has built the perfect life and work system
  • 400+ clients worldwide

  • Certified specialist in psychology: Stanford Business School, MIT, YALE

  • Co-owner of the IT company CLEVER, engaged in app development and CRM system implementation

  • CEO & Founder of the IT company HRMNY Champions, valued at $10 million, focused on researching and deciphering cognitive patterns of professional athletes
Samvel Khachatryan
Specialist in psychoconditioning and physical rehabilitation. Certified: The Foundations of Cognitive Conditioning and Methodology (30 people worldwide)
  • Coach of the Russian national baseball team

  • Specialist in physical education for people with disabilities (MGPU 2013)

  • Coach of UFC fighters Gadji Omargadzhiev and Trevin Jones

  • Coach of One FC #4 bantamweight Artem Belakh and other athletes

  • Certified specialist in cognitive conditioning
HRMNY AI
A proprietary development of the company, the HRMNY AI, took over 6 years to develop.
  • 15,000+ successfully conducted sessions

  • Diagnostic efficiency 40% higher than that of a qualified specialist

  • Advantages of a modern approach to training using AI

  • Allows for consideration of the individual mental and physical characteristics of each athlete
SPECIALISTS / PROJECT /
SPECIALISTS / PROJECT /
SPECIALISTS / PROJECT /
SPECIALISTS / PROJECT /
Anna Farhutdinova
Evgeny
Pechony-Shcherbansky
International Sports Science Association, Certified Fitness Trainer (USA)

International Sports Science Association, Specialist in Exercise Therapy (USA)
Menno Henselmans Personal Trainer Course (Netherlands)
Mac-Nutrition Uni, (UK)

“Low back pain” online course, Adam Meakins

N1 Certification in Biomechanics and Execution (USA)

“The Painful shoulder” online course, Adam Meakins Eric Helms Coaching Physique Athletes certificate (USA)

Holder of a PhD degree
CEO and chief expert of HRMNY AI.

One of the most sought-after experts in the field of cognitive science and HR consulting, from individual coaching to the creation of exclusive marketing strategies.

15+ years of experience studying behavioral patterns and a deep understanding of the human psyche

More than 30 million euros annual turnover of high-performing teams and leaders of companies using innovative methods of HRMNY technologies

10,000+ successful consultations

Author of HRMNY AI technology
CHARITABLE ACTIVITIES
Development of water wells
in Africa
At the beginning of 2024, HRMNY Champions built 3 wells, providing drinking water to more than 2,500 people. By the end of 2025, the plan is to build 100 wells.